Young People are Screwed. This is What We Need to Do. | Simon Lucey
The media has told you that young people spend too much money, complain too much and lack resilience. In this data driven talk, Simon Lucey argues that these media narratives have had a more sinister effect than first meets the eye and puts forward a case for a radical transfer of wealth, opportunities and power to young people. Simon is the founder of Hype Collective, an award-winning youth marketing agency that co-creates campaigns with a network of thousands of student and youth groups. Rather than pump money into Facebook and Google each campaign they run funds youth groups to host events or create content on behalf of Hype Collective’s clients. This gives the clients real exposure within targeted communities and these groups much needed funds as well as the opportunity to learn new skills and enhance their career prospects. In the first two years Hype Collective has worked with organisations like Adobe, Co-op and Abercrombie & Fitch. In doing so they’ve contributed funds to over 250 grass roots organisations and employed over 300 students. Prior to launching Hype Collective, Simon co-founded TEDxClapham.